

TikTok Made Me Buy It: Overconsumption & Tradwife with Chelsea Fagan
Jun 23, 2025
Chelsea Fagan, founder of The Financial Diet and author, dives into the pressures of overconsumption and the rise of the 'tradwife' trend. She shares insights on how social media shapes our spending habits, revealing the psychological impacts of consumer culture. They discuss the balance between financial stability and the lure of material possessions, emphasizing the importance of mindful spending. Fagan also confronts the evolving roles of women in relationships, advocating for financial independence and fulfillment beyond societal expectations.
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Chelsea's Debt Journey
- Chelsea Fagan grew up without money and later got into considerable consumer debt.
- Her debt was a learning step towards a healthier relationship with money and consumption.
Social Media Fuels Overconsumption
- Social media exposes us to unrealistic lifestyles, triggering feelings of inadequacy.
- Demonstrative consumption is prioritized over boring, healthy financial choices like saving or paying off debt.
Money Behind Aspirational Images
- Aspirational cultural images portray women as rich or wealthy, masking the financial foundation required.
- Many aspirational lifestyles require financial stability, though media rarely discusses this.