183 // Pat Ratulangi // VP of Global Communications at Nielsen

Mar 8, 2023

48:14

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Pat Ratulangi, VP of Global Communications at The Nielsen Corporation, joins Dear Asian Americans to talk about her work tracking Asian American representation in media. Pat shares her story growing up in multicultural Indonesia, getting into corporate communications, and explains what Nielsen does, specifically. Listen is as Jerry and Pat discuss tracking multigenerational households, what (and who) is driving representation right now, and the importance of data in pushing for change.

Meet Pat
Patricia Ratulangi is VP, Global Communications at Nielsen. She oversees Nielsen’s internal and external communications focused on Diversity, Equity & Inclusion.

Pat is responsible for proactive external communications around Nielsen’s insights on diverse audiences such as our Diverse Intelligence Series. She is first and foremost a storyteller — bringing to life our corporate narrative to engage diverse communities around the world and using our data to amplify underrepresented voices. With over 20 years experience in corporate communications, Pat supports our executives and teams with communications strategies to engage both internal and external stakeholders. She works with the Nielsen Foundation, our External Advisory Council and our internal Business Resource Groups to extend our community outreach.

Based in Chicago, Pat loves the diversity of her town and exploring new cultures by being in the various neighborhoods — especially trying out restaurants. She loves cooking and getting to know people through the food they eat.

Connect with Pat
LinkedIn | Twitter

Learn more about Nielsen: https://www.nielsen.com/

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