Byte-Size: Dave & Alex discuss Building a Founder-Led B2B Brand

Welcome to another byte-size episode! In this one, Dave and Alex, Shaped By's marketing director, chat about the upcoming webinar on the challenges of working with founders to build a strong brand. They cover the common roadblocks - like navigating emotional attachments, getting buy-in from disengaged founders, and aligning leadership on brand direction.

They also introduce the expert panel joining the webinar:

• Kira Klaas – VP of Corporate Marketing at Later

• Tim Bauer – Director of Brand Experience at Scale AI

• Tom Ovens – Creative Director at Shaped By

If you work with founders this session is packed with insights on turning vision into a brand that actually works in the market. 

To join the conversation register here: https://shaped-by.com/building-a-founder-led-b2b-brand/

And here's the link to Kira Klass's brilliant Substack 'On Brand': https://kiraklaas.substack.com/

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