Regular listeners will have noticed a slight change to our usual programming. A global pandemic has shifted our focus from the very specific, detailed insights intended solely to improve new business performance, to include a more contextual viewpoint. Of course, context has always been important to new business, but with so much change and uncertainty around us, it now seems imperative in broaden our discussion.
From the very beginning of this crisis I was blown away by the speed with which the Design Business Association team leapt into action to provide a virtual space for discussion, advice and community support. On any given week, agencies (members and non-members alike) could access free webinars to understand the implications of the evolving crisis and tap into expert advice to help navigate a way forward.
So here we some 4 months on. What have we learnt? And what is the outlook for the design industry? I managed to wrangle some time with Design Business Association Chief Executive Deborah Dawton to find out.
You can find out more about DBA membership here and access the 'Ask an Expert' scheme here.
Small Spark Theory: a marginal gains approach to new business and marketing