>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.

Resource Links:

• Get access to Close Your Next Consultation training and other valuable resources when you join our Facebook group
• Estate planning attorney? Implement a client-generating and closing system with Seminar 2.0

We see pitches for new 'whiz bang' marketing channels every day. But how can we separate the ones that are crazy from those that are crazy like a fox? We break down how we've applied a 50-year-old marketing idea from one of the godfathers of advertising to quickly eliminate a big chunk of the fake claims out there as well as find some hidden gold in untapped areas of legal marketing.

About Our Host:

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Hosted on Acast. See acast.com/privacy for more information.