How a “Mad Men” Era Marketing Concept Can Save You Thousands on the Latest Digital Marketing Strategies

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We see pitches for new 'whiz bang' marketing channels every day. But how can we separate the ones that are crazy from those that are crazy like a fox? We break down how we've applied a 50-year-old marketing idea from one of the godfathers of advertising to quickly eliminate a big chunk of the fake claims out there as well as find some hidden gold in untapped areas of legal marketing.

About Our Host:

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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