In this episode of the Live Better Sell Better Podcast, KD is joined by Belal Batrawy, Founder of DeathtoFluff and Advisor at GTM Buddy, as he shares how sellers should lean back to suss out a prospect's willingness to change on a cold call. Today, Belal gives a real-world example of how to give the sizzle without the steak.

HIGHLIGHT QUOTES

Entice with the sizzle without the steak - Belal: "You give them that sizzle before the steak, you give them that enticement. You address the problem, they embrace it, and they tell you, yes, I'm having that problem. Yes, I'm trying to work on... that, we have not been able to solve that problem. And then, they're going to start asking you out of just curiosity, well how do you address it?"

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