Julie Wainwright, Founder of The RealReal: Reinventing at 52, Building a Billion-Dollar Business, Turning Failure Into Fuel, & More

On today’s episode I am speaking with Julie Wainwright, founder of The Real Real. At 52, after the public collapse of Pets.com and a personal reset, Julie Wainwright launched The RealReal—an idea that would redefine luxury resale and grow into a billion-dollar business. In this episode, Julie shares how failure made her fearless, why she never let age define her ambitions, and the behind-the-scenes story of how The RealReal got off the ground. From clearing out celebrity closets in LA and building a brand rooted in trust and authenticity, Julie opens up about entrepreneurship, resilience, and what she wishes she’d done differently. Plus, she discusses the challenges of leadership, getting fired from her own company, and what’s next. Enjoy!

To connect with Julie on Instagram, click HERE.

To check out The Real Real, click HERE.

To check out Julie’s book Time to Get Real: How I Built a Billion-Dollar Business That Rocked the Fashion Industry, click HERE. 

To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.  

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE. 

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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