Becoming an Irreplaceable OBM in the Era of Lean Teams with Alex Porterfield [Ep 69]

Episode Description: 

In this episode, I'm joined by my business bestie and Influencer OBM Academy co-founder, Alex Porterfield. We dive deep into how the online business landscape is shifting from bloated teams to lean, strategic operations—and what that means for you as an OBM or VA.

If you've been wondering whether you're a VA or an OBM because you're doing both roles, you're not alone. We discuss why the lines between these roles are blurring, how to position yourself in this changing market, and most importantly, how to price your services accordingly so you don't undervalue your expertise.

Alex and I share candid thoughts about:

• The shift from big teams to lean teams in the online space
• Why certifications shouldn't be your safety net (and when courses actually help)
• Moving from hourly rates to retainer packages
• Getting comfortable with premium pricing
• The mindset shifts necessary to become irreplaceable to your clients

This conversation is perfect for service providers who are ready to step into their power, own their unique value, and create a role that's customized to their strengths rather than trying to fit into outdated boxes.

• Resources from this episode: 
• Sign up for our Influencer OBM Academy Open House (March 17-21): More Info Here!
• Alex's previous episode on the podcast: How to Pivot and Book Out Your Services as an Influencer OBM

• More about Alex Porterfield:

Alex is an experienced online business manager, specializing in providing strategic support for multi-6- figure influencers and women entrepreneurs. With her deep understanding of the digital business landscape and her passion for helping others succeed, Alex has become a sought-after business coach, training

women on how to become successful virtual assistants and online business managers. Alex's signature programs, Influencer Support MethodTM and Influencer OBM AcademyTM have helped 40+ women around the world achieve their entrepreneurial dreams. Through these programs, Alex provides comprehensive training on everything from the influencer industry and how to strategically support Influencers to project management and team leadership, giving her students the tools they need to build thriving online

businesses.

Connect with Alex:

• Website: http://influencersupportmethod.com
• Instagram: @itsalexporterfield
• TikTok @itsalexporterfield

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/