Short Wave Your Brain On Storytelling
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Jan 14, 2020 Liz Neeley, the Executive Director of Story Collider, discusses the powerful role of storytelling in science. She reveals how narratives can make complex information relatable, bridging gaps between scientists and the public. Liz shares insights on narrative transportation, where engaging stories shift perspectives and enhance emotional connections. The conversation also delves into the importance of ethics and diversity in scientific narratives, emphasizing that scientists are multifaceted individuals deserving of inclusive storytelling.
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Storytelling's Impact
- Stories improve information retention and engagement compared to facts alone.
- This is supported by data and is particularly relevant in health communication.
Narrative vs. Factual in Health
- Studies compared narrative brochures and films with factual ones about cancer.
- Stories proved more engaging, understandable, and relatable for patients making critical decisions.
Narrative Transportation
- Narrative transportation immerses listeners in the story world, enhancing their cognitive and emotional engagement.
- This immersion allows for perspective-taking, prediction, and potential attitude shifts.