YouTube Stars Enter the Lunchbox Market

Mr. Beast, Logan Paul, and KSI have launched a new pre-packaged school lunch brand called Lunchly, aimed at children and featuring their existing products, Feastables and Prime Energy drink. The lunch kits include options like pizza, Turkey stackums, and Fiesta nachos, and promote an appealing nutritional profile with fewer calories and more electrolytes compared to traditional Lunchables. Despite the excitement, the move raises questions about marketing energy drinks to a young audience, particularly as regulations around children's consumption of such products can be complex. This partnership also suggests an acknowledgment of their largely child audience, which could impact their public image, especially concerning the perception of their content's appropriateness for minors.