The Town with Matthew Belloni Actors vs. Studios, and the Existential AI War, With SAG-AFTRA Lead Negotiator
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Jan 15, 2026 Duncan Crabtree-Ireland, SAG-AFTRA's national executive director and chief negotiator, dives into the dynamics of actor negotiations and AI in the industry. He discusses the critical battle for AI protections and labor rights, emphasizing the new 16-page AI rules that aim to safeguard actors' digital likenesses. Duncan shares his thoughts on the potential for AI-generated films and stresses the importance of policy wins, like New York's disclosure law for AI content. The conversation also touches on studio negotiations, member priorities, and the industry's response to technological disruption.
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Detailed AI Rules Slowed Studio Rollouts
- SAG-AFTRA secured 16 pages of detailed rules limiting how AI can be used with performers.
- Those rules slowed studio AI deployment and forced biannual confidential briefings with the union.
Fran's Message Resonated Globally
- Fran's public communication during the strike amplified the message globally and changed public perception.
- People everywhere referenced 'the nanny screaming,' showing the strike's broad cultural impact.
Channel AI Instead Of Trying To Block It
- Don't try to block AI outright; instead channel its implementation with rules and leverage.
- Use bargaining power to shape ethical deployment rather than ceding influence by opposing progress.