Why January Goals Fail (And What to Do Instead)

January has a way of turning everything up to eleven: goals, pressure, expectations, and the belief that we’re supposed to become entirely new people overnight.

In this episode, Brea and Ula unpack why extreme challenges feel so seductive this time of year, and why so many of them leave us burned out, disconnected, or feeling like we’ve failed before we’ve even started. They talk about grind culture, wellness FOMO, and the noise of social media—and how all of it shows up not just in our minds, but in our bodies.

Rather than rejecting goals altogether, this conversation offers a different way in: one rooted in self-trust, nervous system awareness, and small, sustainable shifts. They explore why consistency beats intensity, why rest isn’t a reward you have to earn, and why real change doesn’t happen in isolation.

The episode closes with an invitation to approach January with more kindness, more curiosity, and a lot less pressure, plus a look at the Small Shifts Challenge as a way to practice this work together, in community.

Takeaways:

• January pressure isn’t personal, it’s cultural.
• Extreme challenges work for a few people, but often fail the rest of us.
• Grind culture has quietly shaped how we approach wellness and self-care.
• If it feels panicky or FOMO-driven, that’s information.
• Sustainable change comes from consistency, not intensity.
• Small habits build momentum without activating stress or shame.
• Rest isn’t laziness, it’s part of how we grow.
• We don’t change in isolation; community matters.
• Listening to your body is a skill you can practice.
• Kindness toward yourself makes habit-building possible.

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