

Enterprise AI Adoption Challenges
31 snips Jul 29, 2025
Paul van der Boor, VP of AI at Prosus Group, and Sean Kenny, Senior Product Manager at Prosus Group, dive into the intricacies of AI adoption across 100+ companies using their tool, Toqan. They discuss the pivotal role of generative AI in boosting productivity and share innovative strategies to foster a culture of experimentation within large organizations. The conversation addresses balancing user needs and the evolution toward an AI-driven workforce, emphasizing user empowerment and practical integration in the workplace.
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Key Metrics for AI Adoption
- Measuring adoption focuses on user trials, frequency, and power users asking 5+ questions daily.
- High engagement signals a transition from casual to regular, productive AI use at work.
Cultivate AI Adoption Culture
- Foster a top-down culture encouraging AI experimentation and learning.
- Build an open community for users to share and reduce the stigma of asking for AI help.
Use Hands-On Support to Drive Adoption
- Support users with hands-on training like webinars, hackathons, and live demos.
- Provide a safe environment for users to experiment and overcome initial fear of AI tools.