Series 2, Episode 19 - Leveraging business podcasts to enhance organizational performance, with Professor Jake Waddingham, Texas State University

It is now almost 20 years since the first podcast was launched, and if the available statistics are anything to go by, podcasts are definitely having a moment, with a reputed 2.5 million podcasts listed in Apple podcasts.When we think about who listens to podcasts, data from the US indicates that podcast listeners are 68% more likely to have a postgraduate degree, and 45% of podcast listeners have a household income over $250,000.And why do people listen to podcast? Apparently 74% of people listen to podcasts in order to learn new things.To discuss podcasts in more detail, and in particular consider how leaders can leverage business podcasts to enhance organizational performance, I am delighted to be joined by Professor Jake Waddingham.Jake Waddingham is an Assistant Professor of Management at McCoy College of Business at Texas State University. Jakes research explores how organizations and entrepreneurs manage stakeholder perceptions and his research has been published in the Journal of Management, Journal of International Business Studies and Business Horizons amongst others.Jake can be contacted via one of the following sites:•Google scholar - https://scholar.google.com/citations?hl=en&user=XFWZXWYAAAAJ•LinkedIn - https://www.linkedin.com/in/jwaddingham/ The Business Horizon’s article referenced in the discussion is:Insights on the go: Leveraging business podcasts to enhance organizational performance by Jacob A. Waddingham, Miles A. Zachary, David J. Ketchen Jr. It is available to access here: https://www.researchgate.net/publication/339444655_Insights_on_the_go_Leveraging_business_podcasts_to_enhance_organizational_performanceThe podcast statistics quoted above are from this site: https://nealschaffer.com/podcast-statistics/The various podcasts mentioned during the discussion include:•Masters of Scale with Reid Hoffman – https://mastersofscale.com/•The Indicator from Planet Money - https://www.npr.org/podcasts/510325/the-indicator-from-planet-money•Worklife with Adam Grant – https://adamgrant.net/podcasts/work-life/•Business Wars with David Brown - https://wondery.com/shows/business-wars/•Freakonomics with Stephen Dubner – https://freakonomics.com/series/freakonomics-radio/ •Econtalk with Russ Roberts - https://www.econlib.org/econtalk/ •Axios Sports with Kendall Baker – https://www.axios.com/authors/kbaker

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