Leveraging Thought Leadership | John Jantsch | 198

We often talk about how once you have found your lane you should stick to it. What if you have a message outside that lane that you just have to get out? Should you do it? Can it be successful?

John Jantsch is the Founder of Duct Tape Marketing Consultant Network. He hosts the Duct Tape Marketing Podcast, author of Duct Tape Marketing and Duct Tape Selling. His new book The Self-Reliant Entrepreneur takes a step away from the Duct Tape Brand he is best known for focusing on the Entrepreneur mindset.

John shares how he made contacts and grew his network doing free speaking, which sped up the sales cycle for his consultant work. John and Peter discuss the risks and rewards of stepping outside the brand you are known for. Then we wrap up by discussing building a network to deliver your message and the investments that must be made to ensure that the message is the same regardless of who delivers it.

John's new book provides evergreen content that will simply never go out of style. Do you know what makes an asset evergreen?