Finshots Daily Why Papa John's wants another slice of India
Aug 29, 2025
Discover why Papa John's is trying to re-enter the bustling Indian pizza market after previous struggles. The podcast reveals the fierce competition they face and the vital need for adaptation to local tastes. Learn about their strategic moves, including innovation and forming local partnerships, as they aim to overcome challenges and seize growth opportunities in this thriving food delivery landscape.
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Domino's Local Playbook Worked
- Domino's became the default by tailoring price and taste to Indian palates and expanding aggressively.
- It now controls over half the organised pizza market and nearly 70% of online pizza delivery.
Papa John's Failed Exit And Planned Return
- Papa John's previously quit India in 2017 after a decade of poor performance and only 66 stores.
- It plans to return with a Bengaluru store and aims for 650 outlets over the next few years.
Mismatch With Local Tastes Sank Papa John's
- Papa John's initially stuck to its US menu and premium positioning, ignoring local dietary preferences.
- That mismatch, slow expansion and managerial mistakes let Domino's dominate.