My guest today is researcher and author, Jim Collins. Jim is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. He is most known for his book Good to Great and his timeless business concepts. I spoke to him about the framework in his new book BE 2.0 for this podcast episode.

The 5 questions I ask in this episode:

1. You wrote BE 2.0 originally with the late Bill Lazier who you consider a mentor. What lessons did you learn from him that have changed the way you think about business, entrepreneurship, and life as a whole?
2. You and I both love researching and throughout the past 30 years, you’ve used your research to create an integrated framework called “The Map”. What do you believe are the most important elements of the map that entrepreneurs should consider as they start and grow their companies?
3. It is estimated that 60% of all business closures during Covid are now permanent. With such a grim picture, and an uncertain future, what inspiration and advice can you share with entrepreneurs on how to create an enduring company that survives and thrives?
4. Today’s employees are looking for their leaders to have a purpose behind profits, invest in their education, take a stance on social and political issues, give them flexibility, and support their mental health. Why do you think organizations have to do more and be more to be relevant, competitive, and successful in today’s workplace?
5. What is your best piece of career advice?

Follow Jim’s journey:

• Website
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