Your Digital Marketing Coach with Neal Schaffer 11 Takeaways from VidSummit 2022: How to Master YouTube (and YouTube Shorts)
I attended VidSummit, the largest conference for YouTube marketing and influencers, recently, and I was blown away by what I learned. I was so blown away that I felt compelled to share ALL of my takeaways with you. And because I learned a lot, this episode is my longest ever. However, if you are trying to upgrade your YouTube marketing or get started with YouTube Shorts, THIS is the episode for you!
Key Highlights
[05:15] Different Ways to Monetize Youtube
[12:35] What Makes Good YouTube Shorts?
[17:10] Good Shorts Analytics
[20:17] Creating YouTube Strategy Based on Psychographics
[22:44] The 4 C's
[26:14] Innovating Your Content
[31:13] AI Integration and Tools
[37:14] Creating Systems for Content Planning, Production, and Analysis
[40:58] 4 Types of Videos That You Need
[42:48] 3 Stages to YouTube Growth
[51:22] 2 P's of Scalability
[54:59] New YouTube Partner Program
[57:19] Creating Your Flywheel
[01:05:52] 3 Key Tools for Creator Economy
[01:06:41] Specific Strategies to Influence Viewers
[01:13:23] Content, Globalization, and Trend Watching
Notable Quotes
- YouTube really is about are people actually consuming your video, how much of your video are they consuming? YouTube is a completely different beast. But there is plenty of opportunity for all of us to take advantage of it.
- Start really small, start with something live, and then repurpose that into a course I actually went to an event once it was a event for speakers on how to tap into speaking opportunities at professional associations.
- Your superpower is your weird factor. So lean into that when creating video content really create a deep relationship with your viewers.
- Create a better mousetrap. You don't need to create something new. Just create something better.
- You need to hook your audience at the very beginning.
- The story should be greater than the production value, it doesn't have to be fancy. Give the audience a why take them on a journey.
- Look at your data, but also consume other content.
- Don't think about your competition, your competition is yourself.
- Do not care about competitors do not care about your current performance other than trying to increase your performance. But stay with goals and systems and processes are what helps you avoiding getting derailed.
- Perfect is boring. Being the authentic human being yourself is the most important thing to do.
- YouTube only succeeds when its users succeeds.
Links Mentioned
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com