

Building Expertise with Twah Dougherty
Jun 9, 2025
45:51
Success doesn't happen by accident. It’s done on purpose, when someone decides what they want with clarity and then maps out a plan to make it happen.
Today's guest, Twah Dougherty, started her career as a wedding photographer with a very specific intention. If you asked her, she would say it was her vision - and a big part of it relied on building expertise in a few key areas for her business.
Today, Twah shares her story of stacking those skills she needed to grow her business into the powerhouse it is now.
How to communicate with affluent and ultra-affluent buyers
How to pinpoint your ideal client avatar and create messages that matter
How to identify the soul of your business and remain true to it as you grow