It Takes A Village with Delina Medhin S3. EP.47 - Skin Care for Lips with Founder of Maed Beauty, Denise Vasi
In this episode of It Takes A Village with Delina Medhin, we have Brooklyn native and Los Angeles-based Denise Vasi, founder of Maed Beauty. Denise has been known for her modeling and acting career before she pivoted to the digital sector and now as a brand founder. Her influence in the beauty and wellness spaces has brought her awards from Create & Cultivate’s Top 100 to Boss Women of the Year, paving new paths for all women to succeed.
Denise shares with us her journey as a young model and actress and how her experience also led to meeting her husband. She talks about the importance of networking and relationships in the industry and adapting to changes that happen in your life, including pivoting to social media and digital when the time called for it. As a great storyteller, we are captivated by her recalling every pivot of her journey from modeling, to acting, to growing her own community, creating Maed Beauty, creating a product, building her team, overcoming challenges in producing her formula, and manifesting getting in the Sephora Accelerate Program on her first try.
Whether you start listening to the episode as a fan or interested in learning how to pitch and get into programs like Sephora’s, this episode is meant for you. Denise’s life story, led with authenticity and passion, continues to inspire us and everyone around her.
Learn more about Denise:
Brooklyn native and Los Angeles-based Denise Vasi is the founder of Maed Beauty, a clean beauty brand that centers the importance of daily beauty rituals for people who lead multifaceted lives. Everything Maed Beauty creates and champions is through an elevated, experiential lens. The debut collection prioritizes the ritual of lip care with a modern, skincare-first approach.
Denise’s career began in the fashion industry, where she graced the pages of iconic magazines such as Vogue, Glamour, and Elle. She also made her mark on television as the star of VH1’s scripted show “Single Ladies.” Her successful pivot into the digital sector has further solidified her influence in the beauty and wellness spaces.
In 2018, Denise was recognized as one of Create & Cultivate’s Top 100, an annual list honoring 100 inspiring and successful women disrupting the digital industry. She was further celebrated in 2020 as one of the Boss Women of the Year, highlighting female entrepreneurs of color who are paving new paths for all women to succeed.
Denise’s latest venture, Maed Beauty, set to debut in 2024, marks a significant milestone in her career. This new chapter is underscored by her inclusion in Sephora’s prestigious Accelerate program, which supports and amplifies the work of innovative beauty entrepreneurs.
Denise uses social media to share her expertise in clean beauty, health and wellness routines, and self-care rituals with an ever-growing, dedicated audience. Her honest and intentional approach has attracted partnerships with like-minded brands such as Sephora, Amazon, Pampers, and American Express.
Denise splits her time between Los Angeles and New York City with her husband, Anthony, and their two children, continuing to inspire and lead with authenticity and passion.
Connect with Denise:
Sign up at maedbeauty.com for invites to community events + early product testing as well as launch news!
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