The MetalSucks Podcast #579 - Matty Mullins (Memphis May Fire)
Mar 17, 2025
Matty Mullins, the charismatic lead vocalist of Memphis May Fire, talks about their upcoming album, Shapeshifter. He shares insights into the modern music landscape, including the band's innovative approach to releasing singles and the effects it has on live performances. Matty reflects on the potential decline of full-length albums in heavy music and the importance of unity within their band over 15 years. He also addresses the challenges faced by independent artists in today’s industry, making for a thought-provoking discussion.
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Drip-Release Singles To Build Momentum
- Release singles steadily to keep momentum and let each song breathe with its own spotlight.
- Play new singles live as they release so fans learn them and sing along by album day.
Albums Vs Playlists Reality
- Streaming and playlisting favor singles over albums, making albums look statistically obsolete to executives.
- Bands still package albums because a smaller but meaningful audience values the full front-to-back experience.
Bring Back The Medley To Satisfy Fans
- Use medleys to cover more fan favorites when a band's catalog grows too large for one-hour sets.
- Consider adding short medleys to satisfy both casual listeners and longtime fans.