PGA Tour's Creator Classic: A New Approach to Golf Engagement

The PGA Tour is launching its inaugural Creator Classic, a unique golf tournament featuring popular YouTube personalities instead of traditional professional players. This event aims to attract a younger audience by showcasing creators like Tyler Tony from Dude Perfect and Garrett Clark from Good Good Golf, who boast millions of followers. Set to take place at Eastlake Golf Club before the Tour Championship, the tournament's format emphasizes short, engaging content, with only eight holes played in stroke play leading to a playoff among the top four finishers. By partnering with ProShop Studios for production, the PGA Tour seeks to leverage the existing massive audiences of these creators to rejuvenate interest in golf, particularly among younger fans who have drifted away from conventional viewing methods.