What goes into making a YouTube channel dedicated to educating people about lifting, nutrition, getting stronger, and bodybuilding? We asked Jeff Nippard just that on this episode of Iron Culture where he was kind enough to join us to share his experience. But, not before Eric engaged him in probably one of the most important discussions we’ve had to date, who should have won the 2007 Mr. Olympia? In this episode, you’ll learn what goes into content creation, and which bodybuilder got robbed 14 years ago.