#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0

[00:00:00] Human37 and inspiration
[00:08:13] ROI positive CDP implementations
[00:11:28] Customer Data Platforms and ROI
[00:15:19] CRM vs CDP functionalities
[00:23:05] Composable CDPs landscape complexity
[00:26:42] CDP components and pricing
[00:31:06] The landscape of packaged CDPs
[00:33:32] Customer journey and data management
[00:37:04] Marketing team dynamics
[00:40:52] The ROI of the tech stack
[00:43:11] Data team challenges and use cases
[00:47:50] Rapid fire questions

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams.

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Quotes of the Episode:

"...The customer journey is transversal regardless of which department they're encountering or interacting with. They literally don't give a damn." - Glenn

"...It's like buying a Lamborghini to drop your children to school. It's a very expensive solution to a very trivial problem." - Bhav

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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