IAG Loyalty Has Big Plans for Avios

Presented by Brand USA

Episode Notes

IAG Loyalty has big plans to expand its frequent flyer currency Avios. IAG Loyalty CEO Adam Daniels discussed those ambitions and more in an interview with Airlines Reporter Meghna Maharishi. 

Daniels said one of IAG Loyalty’s goals is to make Avios a global currency. Avios has already entered into partnerships with Qatar Airways and Finnair, carriers outside of the IAG family. IAG’s airline brands include British Airways, Iberia and Aer Lingus. Daniels added Avios is in discussions with other airlines as well as hotel groups.

Daniels also addressed the trend of devaluing frequent flyer miles. He acknowledged one criticism of loyalty programs is that collecting miles has been easier than using them. Daniels said IAG Loyalty is looking to change that.   

Next, Marriott recently reached a deal with the U.S. Justice Department to comply with the Americans with Disabilities Act, reports Senior Hospitality Editor Sean O’Neill. 

Marriott will make improvements to its reservation processes to make it easier for guests to reserve and stay in rooms they need to accommodate their disabilities. O’Neill notes that Marriott aims to list all accessible rooms through its booking system. The Justice Department had investigated Marriott’s reservation practices after complaints from individuals with disabilities. 

Although Marriott contended it has complied with all ADA requirements, the company will pay a $50,000 civil penalty under the deal. 

Finally, Southwest Airlines is vehemently defending its strategy after activist fund Elliott Investment Management took a $2 billion stake in the company, writes Airlines Reporter Meghna Maharishi. 

Maharishi reports Elliott — now one of the airline’s largest investors — is pushing for major leadership changes at Southwest, including a shakeup at the top. Southwest said its board of directors and executive team are reviewing Elliott’s proposal. In addition, Southwest said it was taking steps to return to profitability, such as making new technology investments and cutting underperforming routes. 

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Producer/Presenter: Jose Marmolejos