How To Make A Party Political Broadcast

Party political broadcasts have been around for nearly 100 years, featuring everything from men sitting woodenly behind desks to yogic flying.

How are they made, do they change anyone’s vote and why are some of them so odd? Matt is joined by Tory advertising guru Maurice Saatchi, Labour filmmaker Mark Lucas, cross-party producer Nick Frost and Times TV critic Carol Midgley.

Plus columnists Katy Balls and Jimmy McLoughlin discuss whether Sunak is standing up to his party over tax cuts, why Starmer is at Davos, and why Andy Murray isn’t allowed to go to the toilet.

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