Crypto exchanges have created some drama in Web3 lately. Can we do better? Christian and Blocktrade believe so, and have a plan for disrupting the 'traditional' role that exchanges play... through play!On this show, Christian Niedermueller, CEO of Blocktrade, shares his views on the world of exchanges, and why he and the Blocktrade team are going to transform the customer experience, and bring trust back to crypto.Two major parts of the recipe will. be 'gamification' and 'education'. There is still a big gap in peoples' understanding of how Web3 works and given exchanges are typically one of the first touchpoints with crypto, there is a responsibility to help educate customers. But this doesn't have to be a dull, bank-esque experience, and the Blocktrade team are pioneering new ways to make learning and engaging with crypto fun and memorable. On this episode we'll discuss: - Christian’s Blockchain origin story and the founding of Blocktrade- The role and importance of exchanges in Web3 (and Web2)- How Blocktrade is differentiated from other exchanges- The role exchanges play in educating people and businesses about Crypto- The power of gamification in customer education and retention- What is needed to see wider adoption of Web3