Want to build an academy for your educational video content?

This episode of The Visual Lounge features Jaclyn Anku, Director of Community and Education at Gusto, and Elliott Morin, Creative Director at 3Motion Creative and Creative Founder of Jettison Creative.

Jaclyn and Elliott explore their work together on Gusto Academy, how the project came about and why building an academy was the right move for them.

Plus, they share tips on asking your superiors to back academy projects, deciding what content to feature and why, even on a small budget, academies can be super effective.

A true masterclass in academy creation!

Learning points from the episode include:

0:00 – Introduction
1:28 – Introducing the guests
2:51 – Let’s introduce Gusto
3:34 – Customer education at Gusto
4:55 – What Jaclyn has done at Gusto
7:52 – Why they started an academy
10:13 – Deciding on what content to create for an academy
15:38 – How to get investment on an academy
19:36 – Structuring your content
22:09 – How Elliott meets Jaclyn’s requirements
24:37 – Presenting skills
31:37 – Impact of bringing a community together for video production
34:52 – Updating and adding to your academy content
37:20 – Gusto’s docuseries partnership
39:10 – Jaclyn and Elliott’s speed round
45:06 – Elliott’s final take
45:40 – Jaclyn’s final take
45:58 – Outro

Important links and mentions:

Building an Academy & the Role of Video