TechCrunch Daily Crunch X splits Verified Organizations into ‘Premium Business’ and ‘Premium Organizations
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Oct 8, 2025 The discussion covers Facebook's algorithm changes, enhancing user control and introducing AI search suggestions for Reels. California's new law on streaming ad volumes ensures quieter commercials, aligning them with program audio. Additionally, X's rebranding creates two tiers of Verified Organizations, offering a Premium Business and a Premium Organization option with distinct benefits. These updates highlight a shift in how platforms engage users and advertisers.
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Facebook Prioritizes Tailored, Newer Reels
- Meta is updating Facebook's algorithm to show more Reels tailored to user preferences and prioritize newer content.
- The update adds AI-powered search suggestions and friend bubbles to surface more relevant and timely videos.
Actively Curate Your Reels Feed
- Use the new feedback controls to mark Reels as not interested or flag comments so recommendations adapt to your tastes.
- Save favorite Reels and posts to collect preferred content in one place for easier discovery.
Meta Doubles Down On AI Video Experiences
- Meta is doubling down on AI-driven short-form content, including a Vibes feed of only AI-generated videos in its Meta AI app.
- The Reels changes mirror broader AI investments, like AI search suggestions and friend engagement indicators.