Guest: Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper

In this episode, Arthur divulges:

• How Chili Piper company decided to approach a community strategy by sponsoring ones
• Embracing a “Seek to understand before being understood” philosophy
• Creating integrated marketing campaigns within sponsored communities
• Listening on third-party platforms as a retention strategy
• How measuring ROI matured from hypotheses to solid metrics
• The future of community consolidation and acquisition, as well as the rise of customer communities

Additional Links:

• Follow Chili Piper on LinkedIn