City Cast Denver

The Real Story Behind Sundance’s Possible Move to Colorado

8 snips
Jan 16, 2025
Ali Vallarta, host of City Cast Salt Lake and a former Sundance Film Festival staffer, dives into the thrilling potential of Boulder becoming the new home for Sundance. She shares insider perspectives on why the festival might leave Utah, discussing its significant impact on local film culture and the competitive landscape of festivals. Vallarta also addresses the political dynamics at play, with millions in tax incentives being proposed, and the importance of community engagement in shaping the future of this iconic cultural event.
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ANECDOTE

An Unexpected Career Turn

  • Ali Vallarta moved to Utah to work for Sundance Film Festival, initially for 18 weeks.
  • Nine years later, she hosts a podcast about Salt Lake City, highlighting the unexpected turns of life.
INSIGHT

Sundance's Shifting Landscape

  • Sundance Film Festival's prestige stemmed from its role as a marketplace where films were truly premiered.
  • The industry shift, with platforms like Netflix, altered this dynamic, impacting Sundance's unique position.
ANECDOTE

2020 Sundance: A Turning Point

  • The 2020 Sundance, featuring Taylor Swift's documentary, became a super-spreader event.
  • This highlighted pre-existing issues within the festival and the film industry, particularly leadership and vision.
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