Empowering the Future of Sales Using AI and Innovation with Lauren Palmer

How can sales professionals navigate the shift from face-to-face interactions to digital-first strategies effectively?

Lauren Palmer, VP of North America for Interlink, explores the transitions seen in B2B sales post-COVID in this episode. She emphasizes the growing demand for flexibility and the critical role of relationships in contemporary sales strategies. As the industry continues to evolve from traditional face-to-face interactions to a digital-first approach, Lauren shares insights on how AI and digital tools are reshaping outreach strategies, enabling sales professionals to cut through the digital noise and connect with prospects.

The episode further digs into the need for a cultural transformation within sales, focusing on ethical practices and value addition beyond mere product promotion. Lauren speaks to the importance of fostering an inclusive environment, championing women's voices in sales, and breaking down gender disparities, particularly in leadership roles. She shares her vision for a supportive space for women in sales, including her upcoming podcast which aims to amplify female experiences. Lauren also provides practical advice for newcomers to sales, encouraging them to build supportive networks and embrace continuous learning, while also stressing the importance of finding the right company fit to thrive in the industry.

Topics covered during this episode include:

• How B2B sales have evolved post-COVID, focusing on flexibility and digital strategies.
• Why relationships are crucial in modern sales, with a shift from face-to-face to digital.
• How AI and digital tools are transforming outreach and personalization in B2B sales.
• Why B2B needs to catch up with B2C in offering personalized experiences.
• How platforms like LinkedIn can enhance personal branding and engagement in sales.
• Why ethical sales practices and value addition are essential for transforming sales culture.
• How gender disparities in sales leadership can be addressed through inclusivity.
• How newcomers can succeed in sales by finding supportive networks and mentors.
• Why understanding company culture is crucial when starting a sales career.
• Why sales should be seen as a rewarding and equitable career path.

 

Tune in now to hear Lauren's journey from the lacrosse field to sales leadership, and learn how AI and digital tools are transforming B2B sales.

 

Lauren Palmer on LinkedIn: https://www.linkedin.com/in/laurenpalmer22/