Whether you're already sending regular texts or you're just getting started, email and SMS expert AND ecommerce founder, Connie Cen, is breaking down how to make your SMS program more personal. And spoiler alert: whatever you do, don't be a brand that just sends discount codes. Because yes, your texts should drive revenue for your business, but you should also be building trust and a real relationship with your subscribers with every message you send. And most brands are getting it wrong.

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