Jon Corne - From Barista to $600M Revenue: AG1’s Growth Secrets

What does it take to scale a health startup from $10M to over $600M in annual revenue? In this deep-dive conversation, I sit down with Jon Corne former Chief Marketing Officer at AG1 (Athletic Greens)—to unpack the real story behind the rise of one of the most recognised brands in wellness today.Jon shares:• How he went from barista and accountant to executive leader in one of the fastest-growing supplement companies• The creator economy secrets that fuelled AG1’s explosive growth• How to scale from 10 to 90 employees and keep performance high• Real talk about LTV, CAC, and making smart bets in uncertain markets• The behind-the-scenes of working with creators like Tim Ferriss and Andrew Huberman• How to win in saturated markets by thinking long-term and obsessing over the customer• Tactical insights for tracking podcast performance, pricing creator deals, and optimising attributionWhether you’re an entrepreneur, operator, or creator—this episode is a blueprint for exponential growth, data-driven strategy, and building a team that scales.From spreadsheets to story-telling, Jon’s approach is part startup hustle, part brand genius, and 100% actionable.📌 This is a must-watch if you’re building a DTC brand or scaling anything in the creator economy.TIMESTAMPS00:00 – 🎙️ Introduction to Jon and AG1’s $600M journey00:01:15 – ☕ From barista & accountant to growth leader at AG100:02:30 – 📈 How Jon helped scale from $10M to $600M00:06:00 – 🔍 Discovering AG1’s biggest growth levers00:09:25 – 🎧 The podcast arbitrage opportunity00:13:00 – 💡 Why being the customer gave him an edge00:18:10 – 🧠 Turning insights into repeatable systems00:22:40 – 📊 Building a media attribution engine from scratch00:26:50 – 🎯 How to pitch ideas internally and get funding00:30:30 – 📉 The 3-part creator portfolio strategy (Index, Stock Pick, Crypto)00:34:55 – 🔄 Negotiating long-term creator deals00:41:20 – 🧬 What made Andrew Huberman say “I’ll work with you”00:47:15 – 🛠️ How to track ROI on podcast and influencer campaigns00:54:45 – 🔥 The “Jenga tower vs. compounding machine” mindset01:02:10 – 🛍️ GPT as the next major recommendation engine01:07:30 – 🌱 What’s next: building in health, tech, and impact👉 Subscribe: https://www.youtube.com/@AlexIkonnPodcast👉 Follow me: https://www.instagram.com/alexikonn/👉 Created with: https://link.intelligentchange.com/tools68894b