The Mobile User Acquisition Show
🧑🎤We’ve made & analyzed 1000+ UGC/live-action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 3: how to direct a remote shoot)🎩
Dec 12, 2022
Explore the art of directing remote shoots for user-generated content ads. Discover how to effectively recruit and communicate with actors from a distance. Uncover strategic steps to enhance outreach and negotiations, along with valuable sample scripts. Expect tips on overcoming common challenges while creating engaging UGC that drives mobile performance. Enjoy insights from a recently concluded Mobile Growth Lab event, where industry leaders tackled performance measurement obstacles together.
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Quick takeaways
- Choosing adaptable actors with smaller followings can enhance the quality and control of user-generated content videos.
- Preparing a detailed brief with clear expectations and examples fosters effective communication and collaboration with actors during remote shoots.
Deep dives
Identifying the Right Actors
Choosing the right actors is crucial for creating effective user-generated content (UGC) videos. It is often recommended to consider working with creators who have smaller followings, as they tend to be more adaptable to direction and can result in higher-quality content. Engaging directly with influencers may present challenges, such as limited control over the final outcome, making it beneficial to utilize platforms like Modash for sourcing talent. Additionally, conducting a casting call on websites like Backstage can allow for better creative control and tailored video production to meet specific requirements.
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