The SportsGrad Podcast #52: Nic Laube (Brisbane Heat) - How the Heat Grew a Mass Social Media Following
The BBL is back!
To celebrate the return, we go behind the scenes into the content team of the largest social media following of any Australian sports club.
This week we are joined by Nic Laube - Digital and Social Media Manager – who takes us into the inner sanctum of the content and social media strategy of the Brisbane Heat.
Nic explains why the Heat are trying to ‘make cricket cool again’ and shares the story of how the signing of AB de Villiers forced him to lie to his family and friends and spend a week undercover in South Africa.
Plus, Nic reveals what he specifically looks for when hiring interns and gives us his top 3 content ideas to increase grassroots retention and engagement.
Pad up, mark centre and get ready to hit this episode for six!
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