The Story of a Brand Show Repurpose - Designing a Better Future With Plants, Not Plastic
In this episode, I sit down with Lauren Gropper, CEO & Co-Founder of Repurpose, whose purpose-driven mission truly inspired me.
From surviving a life-changing moped accident to questioning why we use forever-lasting materials for five-minute products, she shares how her passion for sustainability has turned into a movement to redesign everyday essentials from plants rather than plastic.
What I loved most about this conversation is how honest she is about the realities of building sustainable products — the cost, the manufacturing challenges, the misconceptions, and the grit it takes to keep going.
Her story is a reminder that with the right design, intention, and team, we can create healthier products for our homes and the planet.
Key Moments From the Episode:
* A near-fatal accident that reshaped her purpose and commitment to impact.
* The flawed logic behind single-use plastics and the question that sparked a new approach.
* How everyday products can be made from sugarcane fiber, cassava, corn, and bamboo.
* The hard truth about sustainable manufacturing and why affordability is still a hurdle.
* Tracking impact: over 700 million pieces of plastic replaced.
If you care about better materials, planet-friendly innovation, or the real journey behind building a sustainable brand, join me, Ramon Vela, in listening to the episode. You'll enjoy this conversation.
For more on Repurpose, visit: https://repurpose.com/
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