Are you in on the NFT craze or playing it safe? If you fall into the latter, you may miss out on some amazing opportunities for engaging with customers and cultivating a loyal community of fans and collectors.

During this episode of Retail Remix, our host Alicia Esposito sits down to chat with Ash Pampati, Head of Partnership at the NFT creation platform Metaplex. The pair discuss who manages NFT projects in today’s market, the strategic priorities, and what opportunities are available to brands and retailers. More importantly, they discuss what teams need to think about as they go on their NFT journey. Tune in to learn:

The various opportunities NFTs create for digital commerce initiatives;
How NFTs are revolutionizing go-to-market strategies like influencer marketing;
How NFTs are tackling security concerns for growing digital businesses; and
Predictions of how the Web3 climate will evolve in the coming years.

RELATED LINKS

Learn more about Metaplex
Learn more about the Solana blockchain
Follow Ash on LinkedIn
Get more NFT and Web3 coverage on Retail TouchPoints

Want to learn more about how your business can capitalize on the Web3 revolution? Register for the Retail Innovation Conference & Expo, which is taking place June 13-15, 2023, in Chicago and will be laser-focused on what’s new and what’s next in connected commerce. All-Access Pass holders will get access to the D2 Summit: Retail Edition, a day-long program on June 13 focused solely on how Web3, the metaverse and NFTs are driving the future of retail experiences. Register before April 6 to get Super Early Bird savings and use the code RRPODD225p to get an extra 25% off all pass types.

Can NFTs Revolutionize the Retail Industry?