The Vance Crowe Podcast ATR: Mandatory Country of Origin Labeling bill BACK, China deal is a letdown with rancher Casey Kimbrell
Oct 31, 2025
Casey Kimbrell, a fifth-generation Texas Panhandle farmer and CEO of Casey and Annie Kimbrell Farms, discusses the complexities of agricultural trade and labeling. He critiques the recent Trump-Xi soybean deal, viewing it as merely a return to previous levels rather than progress. Kimbrell advocates for mandatory country-of-origin labeling, emphasizing transparency for ranchers versus packers. He also shares insights on Bitcoin's role in agriculture, the necessity of optimism for success in farming, and names Donald Trump as a respected adversary.
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Soy Deal Equals Status Quo, Not A Win
- The Trump–Xi soybean commitment restores pre-2018 volumes but doesn't improve on past averages.
- Casey Kimbrell says returning to the old baseline is not a true win for farmers.
Labeling Misleads Consumers And Ranchers
- Many beef packages labeled “Product of USA” can include foreign-raised cattle after minimal processing.
- Casey Kimbrell calls the current labeling system untruthful and in need of mandatory reform.
Demand Mandatory Origin Labels And Accountability
- Push Congress to pass mandatory country-of-origin labeling to restore transparency and rancher leverage.
- Hold checkoff and lobby groups accountable for where producer funds are spent.