That Will Never Work #42: Data Driven by Design
Mar 22, 2022
Katie Groves, co-owner of Studio 882, shares her innovative approach to interior design using airport-grade technology. She discusses how monitoring customer flow and facial recognition can personalize the shopping experience. Katie also tackles the challenge of getting her creative team to embrace data, emphasizing the balance of creativity and analytics. The conversation highlights the importance of turning instinct into testable ideas, making data accessible to inspire designers, and fostering a culture of data-driven decision-making.
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Brick-And-Mortar With A Data Backbone
- Studio 882 is a 15,000 sq ft showroom outside Philadelphia that has done over $26M in sales since 2013.
- Katie built proprietary data systems to monitor both online and in-store customer behavior to drive growth.
Airport Tech Tracks Showroom Traffic
- Katie repurposed airport traffic-flow and dwell-time tech to map customer movements and interactions in the showroom.
- That system shows where customers stop and how long they linger, letting the team relocate displays quickly to test causes.
Facial Recognition Powers Personalized Greetings
- Studio 882 uses facial-recognition cameras to identify customers and match them to salespeople, personalizing the in-store greeting.
- The recognition often appears as a little 'magic' that enhances the customer experience.