DTC POD: How The Best Brands Are Built How Zillion Beers and Mike Bloomberg Went Viral Through Influence
In this episode, Jay and Ramon discuss two viral campaigns, Barstool Sports Zillion Beers and Mayor Mike Bloomberg’s meme campaign.
The Zillion Beers challenge started from Barstool employee named Dana tweeting about drinking a zillion beers while working.
Barstool’s president Dave Portnoy called out Dana and Dana responded by saying if he could sell $100k in merch that Dave would have to leave him alone and give him a cut.
That bet quickly turned into a $1 million bet for $100k. As of recording the podcast, Zillion Beers had sold $720k. That number is now up to over $1.5 million.
Our other story is how Mayor Mike Bloomberg decided to run meme ads through meme accounts on Instagram.
Bloomberg partnered with Jerry Media to create fake conversations with meme accounts that were then posted on popular meme pages.
Will Bloomberg’s risk pay off in the primaries? We discuss.
If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.