Robert Neuner: How a Beer Distributor Built a Global Oxygen Brand | DSH #1630

Rob from Boost Oxygen joins the show to break down one of the most misunderstood products on the market: canned oxygen. Is it just “selling air”… or is there real science and real demand behind it? We talk about how Rob went from importing beer to building a global oxygen brand, what happened when the FDA showed up at his door, how Boost ended up on Shark Tank, and why oxygen is actually banned in boxing, MMA, and tennis—yet still mandatory at fights and beloved by marathon runners, hikers, and older athletes. ⭐ What You’ll Learn 🧪 Why Boost Oxygen isn’t “just air” and how supplemental oxygen really works 🫁 When oxygen actually helps (altitude, exertion, age) and when it does nothing 🥊 Why oxygen is banned in boxing, MMA, and tennis—but still used ringside 💼 How Rob went from the beer business to building an oxygen brand 🏔️ Why mountain towns, airports, and older customers love canned oxygen 📺 The behind-the-scenes story of Shark Tank 2019 and landing Kevin O’Leary 📈 How Boost Oxygen scaled through Walmart, Walgreens, Amazon & TV ads 💧 The new hydration + electrolyte product and how it ties into oxygen & performance CHAPTERS: 00:00 - Intro to Boost Oxygen & First Reactions 00:25 - How Supplemental Oxygen Actually Works 01:16 - From Beer Business to Oxygen Cans 02:26 - Legal Gray Area, FDA Visit & Going All In 03:37 - Getting Into Walmart, Walgreens & Retail 04:44 - “Selling Air?” Public Skepticism Explained 05:21 - Oxygen in Vegas Casinos & Staying Alert 05:48 - Shark Tank 2019: Pitching the Sharks 07:01 - Sports Recovery Hack: Faster Breathing Between Plays 07:39 - Why Oxygen Is Banned in Boxing, MMA & Tennis 09:54 - Marathon Runners, Cyclists & The Simpsons Cameo 10:56 - TV Ads, Amazon & Airport Marketing 12:30 - New Hydration + Electrolyte Product 13:36 - Working With Kevin O’Leary & Damon 15:07 - Tariffs, Costs & Keeping Prices Senior-Friendly 16:46 - Final Thoughts & Where to Find Boost Oxygen 🎙️ APPLY OR CONNECT 👉 Apply to be on the podcast: https://www.digitalsocialhour.com/application 📩 Business inquiries / sponsors: jenna@digitalsocialhour.com 👤 GUEST: Robert Neuner — https://www.instagram.com/boostoxygen/? 💼 SPONSORS QUINCE: https://quince.com/ds 🥗 Fuel your health with Viome: https://buy.viome.com/SEAN Use code “Sean” at checkout for a discount! 🎧 LISTEN ON 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 🎵 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 📸 Sean Kelly Instagram: @seanmikekelly ⚠️ DISCLAIMER The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest discussions, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and seek professional advice where appropriate. The content shared is for entertainment and informational purposes only — it should not be taken as legal, medical, financial, or professional advice. We strive to present accurate and reliable information; however, we make no guarantees regarding its completeness or accuracy. The views expressed are solely those of the speakers and do not necessarily represent those of the producers or affiliates of this program. 🔥 Stay tuned for more episodes featuring top creators, founders, and innovators shaping the digital world! Keywords: boost oxygen, canned oxygen, supplemental oxygen, oxygen benefits, shark tank boost oxygen, kevin oleary boost oxygen, oxygen banned in sports, boxing oxygen ban, mma oxygen ban, tennis oxygen ban, oxygen for athletes, altitude oxygen, hiking oxygen, marathon recovery, sports recovery hack, oxygen vegas casinos

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