Fueling your body for optimal health, performance and vitality is an important part of living a good life. Question is, how?

I don’t know about you, but it’s more than a bit maddening trying to keep up with the latest nutrition advice.

High-fat, low-fat, paleo, vegan, gluten-free, grass-fed donuts, who knows what’s next. Despite the onslaught, though, one ingredient seems to be emerging as a a potential nutritional black hole across nearly all the pundits, regardless of the approach. It's something that’s claimed to be more addictive than drugs, devastating to health and perfectly legal. In fact, according to today's guest, the average person eats about their body weight in this ingredient every year.

So, who is that guest and what are we talking about?

Leading voice in nutrition, wellness and weight loss, and bestselling author of The Virgin Diet and her newest book, The Sugar Impact Diet, JJ Virgin.

That potential nutritional sinkhole she's talking about is a little thing called sugar, in all its forms, even the ones that don't sound like sugar. I thought I'd heard all the arguments, but JJ opened my eyes in a big way.

You'll learn a ton from this conversation. But, as with all of our conversations here, this one's not entirely about sugar.

You'll also learn about JJ's personal journey. In fact, the episode starts in a very different, very personal place. A hospital ICU, where two years ago, JJ's 16 year old son lay with doctors telling her to just "let him go."

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Interview with David Fenton, Author of The Activist’s Media Handbook