Why Differentiation Is the Real Competitive Advantage with Aaron Gervais

⚡ Growth Capital Podcast - Episode 52 ⚡

In crowded markets, being “better” isn’t enough — you have to be different.

In this episode, Otherwise Brewing Co-Founder and CEO Aaron Gervais joins host Justin Dixon to unpack how he built one of the only gluten-free beer brands in the U.S. — and turned a small niche into a scalable business opportunity.

Aaron shares how he identified a white space in a saturated industry, found the right co-founder to complement his strengths, and built a company rooted in process, not just passion. From product-market fit to operational discipline, this conversation reveals why differentiation is the real growth engine behind enduring brands.

🔍 What You’ll Learn:

• Why differentiation matters more than competition
• How to find (and validate) white space in mature markets
• The importance of complementary co-founders
• Applying MVP thinking to physical products
• Turning passion into process for scalable growth
  
  

📩 Connect with Aaron Gervais:
Visit their website — https://www.otherwisebrewing.com/ to learn more or get in touch.

🎧 Listen now on:
YouTube | Spotify | Apple Podcasts

👉 Subscribe for more conversations with founders, investors, and PE leaders who are building the next generation of growth.

💬 Drop a comment: What’s the biggest differentiator in your business today?