Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies Joel Klettke: How this copywriting consultant uncovered a new opportunity to serve fast-growing B2Bs and pivoted into an agency with a scale-able niche
Discover why identifying the missing processes for other businesses is an opportunity that service-based business owners can miss and how Joel invested his time to build a delivery process that set him and his team up as the go to experts in an uncontended niche.
Joel Klettke is the Founder of Case Study Buddy a specialized team who help B2B brands capture, share and cash in on customer success stories. He is also a sought after conversion copywriter for SaaS and B2B, having served clients like Hubspot, WP Engine and Scott’s Cheap Flights.
On this episode of Small But Mighty Agency:
10:08: What is the the value of being in a deep niche and why it’s the opposite of limiting
14:46: Using one simple marketing strategy to grow both his businesses
16:44: The power of defining and articulating his process to exponential growth
19:53: Why he thinks of his company as a powerful process masquerading as a company
20:43: How he went through “the muck” to figure out what works
30:13: The catastrophic failure of hiring 10 people into his business and why it failed
32:10: Why people who are good at their craft have a difficult time stepping into the manager role and building a team for their business
34:57: How he decided on the right partner for his business and perspectives on partnerships
Show Links:
LinkedIn: Joel Klettke
Twitter: Joel Klettke
This episode is brought to you by the FREE Strategic Connections Roundtable
Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive.
That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
- Make connections easier
- Share what your business offers
- Discover new resources
- And have an opportunity to mastermind a challenge
Save your free seat right here
Now it’s time to build your Small But Mighty Agency
Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.
Listen on Apple