Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.
In this episode of Once Upon a Business, Lisa reads “Tale Teller” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes.
“In the context of business, I imagine the entrepreneur as the storyteller, with the ability to create something wonderful and magical from the simplest of things.”
“As a service provider, we need to trust that our story and how we show up is going to attract the right people.”
– Lisa Bloom
Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.
Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.
Resources or websites mentioned in this episode:
- Mirasee
- The Story-coach
- Lisa Bloom’s book - The Story Advantage
Credits:
- Host – Lisa Bloom
- Producer – Cynthia Lamb
- Executive producer – Danny Iny
- Assembled by – Geoff Govertsen and Melissa Deal
- Audio Post Supervisor: Evan Miles, Christopher Martin
- Audio Post Production by Post Office Sound
- Music soundscape: Chad Michael Snavely
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Music credits:
• Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Meadow Sanctuary
Artist Name(s): Outside the Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Your Story is Pure Gold Coming soon.
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