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Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In this episode of Once Upon a Business, Lisa reads “Tale Teller” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes.

“In the context of business, I imagine the entrepreneur as the storyteller, with the ability to create something wonderful and magical from the simplest of things.”

“As a service provider, we need to trust that our story and how we show up is going to attract the right people.” 

– Lisa Bloom

Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.

Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

Resources or websites mentioned in this episode:

• Mirasee 
• The Story-coach  
• Lisa Bloom’s book - The Story Advantage

Credits:

• Host – Lisa Bloom
• Producer – Cynthia Lamb
• Executive producer – Danny Iny
• Assembled by – Geoff Govertsen and Melissa Deal
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production by Post Office Sound
• Music soundscape: Chad Michael Snavely

If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music credits:

• Track Title: Emeralds

Artist Name(s): Hale

Writer Name: Cory Hale Williams

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Places in Dreams

Artist Name(s): Alsever Lake

Writer Name: Adrian Dominic Walther

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Meadow Sanctuary

Artist Name(s): Outside the Sky

Writer Name: Dustin Ransom

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Your Story is Pure Gold Coming soon.

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