Humans of Purpose 397 Tara Anderson: Redefining Business as a Force for Good
My guest this week is Tara Anderson - CEO of Social Traders, a leader who is helping reshape business so that purpose and profit go hand in hand.
At Social Traders, Tara works to build a thriving social enterprise sector, and supports traditional businesses to embed social value through social procurement and ESG practices. She brings international experience across social enterprise, charities, social innovation and for-purpose intermediaries in the UK, Europe and Australia.
Her career spans strategy, business development, innovation, marketing, impact, and cross-sector collaboration. She’s designed and implemented organisation-wide strategies for growth and diversification, and repositioned brands to deliver greater societal benefit.
This conversation with Tara also kicks off our new Short Takes on Purpose series, created in collaboration with Social Traders, where each fortnight we’ll explore powerful ideas and practical insights from leaders driving impact through business.
In this episode, we explore Tara’s journey into the for-purpose sector, how Social Traders is making impact through business, and what it takes to lead with both heart and strategy in a world demanding more ethical, equitable models of enterprise.
🔗 Explore more from Tara's work here:
https://www.socialtraders.com.au/
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CREDITS
Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.