How Clients Win and Channel Performance

Clients win by following the 'Creed,' which includes four rituals and four key actions. They must commit to a marketing channel for six to nine months, set clear benchmarks, take daily actions to fix issues, and seek support from peers. By adhering to these practices, their marketing channel is likely to succeed. The dashboard with green and red indicators monitors clients' progress through the Creed. Green lights indicate clients are on track, while red lights signal deviations and potential failures.