The Colin and Samir Show What does a recession mean for Creators? [Creator Support]
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May 27, 2022 The discussion kicks off with insights on how economic downturns affect creators, including tips on negotiating rates and adapting to YouTube's new features like retention graphs. They emphasize the rising importance of short-form content and the need to diversify revenue streams. A musician’s journey adds a relatable touch, while tips on audience engagement and monetization strategies highlight the value of niche communities. Overall, it's a blend of humor, personal anecdotes, and guidance for thriving amidst uncertainty.
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YouTube's New Feature and Its Implications
- YouTube's new graph feature lets viewers skip to the most engaging parts of videos.
- This could incentivize shorter content and clip creation, potentially impacting long-form creators.
TikTok and YouTube's Diverging Strategies
- TikTok introduces live subscriptions with custom emotes, similar to Twitch.
- This move towards longer content contrasts with YouTube's shift to shorter formats, as platforms try to be all-encompassing.
Colin and Samir's Content Evolution
- Colin and Samir reflect on their 10-year YouTube journey, including house reviews, travel vlogs, and Q&As.
- This experimentation helped them find their current format and emphasizes the value of iterating and building in public.