How are the algorithms in our lives holding us back? What are the new priorities of urban residents that businesses can help resolve? What can other sectors learn from how the luxury industry is getting sustainability right? These are some of the questions we unpack in season two of the Phenomena podcast by ReD Associates, which explores how a deep understanding of human behaviour can shape better business strategy. During each episode, ReD partner Eliot Salandy Brown interviews colleagues and industry experts on the biggest human and cultural topics of our time, to reveal how they are often misunderstood and how the social sciences can help businesses get them right.